Financial well-being

for all

OUR MISSION. 

Empowering people with engaging tools on finance


It all started with a simple yet powerful realisation:

financial education alone is not enough to change lives.


For over 12 years, Chloé Jacquin worked across Africa and the Middle East, collaborating with ministries, central banks, and local organizations. She saw firsthand how traditional financial education programs, while useful, often failed to address people’s financial behaviors and habits. The focus was too much on knowledge and not enough on real-life financial decision-making.


Inspired by behavioural science and nudges, she envisioned a more engaging and human-centered approach: hybrid coaching, combining personalised support with digital tools, tailored to local realities. That’s how Fiinafas was born in 2019. After a testing phase, the social and solidarity enterprise was officially launched in 2024.


Today, Fiinafas is a dedicated team working in France, South Africa, and beyond, partnering with experts and organisations to support women, youth, and vulnerable communities on their journey to financial autonomy. 

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Our vision of financial well-being

At Fiinafas, we believe financial well-being is not just about numbers — it’s about the confidence, skills, and access people need to make choices for a better future.

Curious to know how we bring this to life?



Unlock your path to financial well-being — download our free 8 Petals guide.

Practical steps, proven tools, and real impact — all in one quick read

We're part of the Social and Solidarity Economy Movement. And proud of it.

At Fiinafas, we drive social and economic change through the Social and Solidarity Economy (ESS).

Registered under the ESS framework in France, we create impactful solutions for vulnerable communities, with solidarity and social responsibility at our core.

Democratic Governance

Fiinafas ensures participatory decision-making by including users of our services in key governance processes.


Our advisory board and inclusive practices reflect our dedication to transparency and co-creation.

Redistribution of Benefits

In line with ESS principles, Fiinafas will redistribute a portion of our benefits to the communities we serve, strengthening their financial independence and fostering collective well-being.

Ethical Partnerships

Fiinafas is part of the So Cooperation network, uniting ESS and international solidarity organisations to promote innovative and cooperative solutions..


Fiinafas is also part of the Makesense Education network to promote innovative practices in education

Global Collaboration

Fiinafas is a signatory of the Dakar Declaration from the Global Social Economy Forum (GSEF) that emphasises the role of the ESS in achieving the United Nations’ Sustainable Development Goals (SDGs). And getting ready for the GSEF 2025 in Bordeaux!

Our team

Behind Fiinafas is a passionate team driven by the belief that financial well-being can transform lives.



Meet the people making it happen.

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Have questions or want to collaborate? Contact us and let’s create lasting impact together!